Privacy & Cookies

What this site collects

Short version: enough to see how visitors move through the site, and nothing that identifies you personally. No name, no email, no IP address stored, no cross-site tracking, no ad profiles.

First-party analytics

This site runs its own analytics to understand which pages people land on, the path they take through the site, which links and calls-to-action they use, how far they scroll, and which page they leave from. For each visit it records:

• the pages viewed and the order they were viewed in;
• the referring site or campaign tag (utm_*) that brought you here;
• an approximate location (country, region, city) derived at the edge — the IP address itself is never stored;
• device type, browser, operating system, screen size, language and time zone;
• scroll depth, clicks on tracked links/buttons, form submissions, and interactions with the AI chat widget.

None of this is sold or shared. It lives in a private database and is used only to improve the site.

Google Analytics

The site also uses Google Analytics 4 for aggregate traffic trends and modeled audience data. Google Analytics only runs after you choose “Accept” on the banner (Google Consent Mode v2). If you reject, or your browser sends a Global Privacy Control / Do-Not-Track signal, it stays disabled.

Cookies

Name	Purpose	Life
mo_consent	Remembers your Accept / Reject choice.	12 months
mo_vid	A random id that ties your page views into one visit history. Set only after you Accept. Contains no personal data.	Up to 400 days
mo_sid	Marks the current visit (session). Refreshes as you browse; expires after 30 minutes idle.	30 minutes
_ga, _ga_*	Google Analytics. Set only after you Accept.	Up to 2 years

Until you choose, and if you reject, the site runs in an essential mode: an anonymous page-view count with no identifying cookie and coarse country only.

How long it's kept

Raw event records are deleted automatically after 14 months. Aggregate summaries (with no identifiers) may be kept longer.

Your choices

“Forget me” deletes every record tied to your mo_vid and clears the analytics cookies from this browser. Since the data holds no personal identifiers, this is the only way to reach your specific records.

Contact

Questions: the contact page.

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