Matt Ordeshook
Creative Problem Solver
Strategic creative that fuses craft with problem solving. Videography, animation, design, video, and social, from one multifaceted artist with a strong grasp of technology.
Strategic creative that fuses craft with problem solving. Videography, animation, design, video, and social, from one multifaceted artist with a strong grasp of technology.
Nearly thirty years building brands across newsrooms, global agencies, and founder-led startups. Campaign systems for BMW, Audi, Range Rover, Toyota, and Ford. Agency work at TBWA\Chiat\Day, Ogilvy, and David & Goliath, on Disney, Cisco, and Wells Fargo. The throughline never changed: help a brand tell the best version of its story, and sell.
Sell or else. Think like an entrepreneur. Disrupt like a pirate. Visionary that treats creativity as a problem-solving journey.
Nuveuu is an advanced branding system designed to define a brand’s voice, visual identity, strategy, and operating rules. The platform transforms those systems into actionable creative tools, helping individuals and organizations develop stronger ideas, produce more effective content, and build intelligent brand ecosystems.
Shattered Impressions LA was a multidisciplinary creative event designed to bring together artists, influencers, mental health advocates, brands, and creators through fashion, art, conversation, and live experiences. The event featured seven artists, multiple influencers, fashion models, makeup artists, stylists, and immersive creative activations designed to foster collaboration and community.
Event development included concept creation, branding, production planning, social campaigns, creative direction, talent coordination, experiential design, photography, and live content creation. The goal was to create memorable experiences that connected brands, creatives, and audiences in authentic ways.
Citizens Uprising is a Revolutionary War strategy board game where players command armies, recruit spies, capture rivals, and fight for independence. The companion platform expands gameplay into a living colonial world featuring historical timelines, citizen profiles, tavern debates, AI-powered newspapers, and interactive voices from the American Revolution.
Art direction, photography, and video for apparel and lifestyle brands. Natural light, real locations, and authentic storytelling. Dozens of shoots spanning lookbooks, campaigns, runway shows, e-commerce, social content, web experiences, and brand content designed to connect with audiences and strengthen brand identity.
Art direction spanning fashion editorials, brand storytelling, location scouting, casting, photography, and visual narrative development designed to create memorable brand experiences.
Location shoots from Fiji and beyond. Swimwear, resort, and editorial campaigns shot in available light.
Branding begins with research, analysis, market positioning, and strategic definition. From there, brand systems, voice frameworks, visual identities, and brand books are developed to guide every aspect of communication. The final phase brings those systems to life through creative direction, content production, campaigns, and experiences designed to shape both identity and conversation.
I collaborate with owners, creators, and influencers to launch startups, using video and photography to elevate their brands and build engagement.
As a Social Media Creative Director, I work with writers, creators, and influencers to make content that interrupts the noise and shifts the online conversation. Being highly hands-on, I also design and craft the content myself.
Creative development and performance marketing support for leading direct-to-consumer beauty brands including Meaningful Beauty with Cindy Crawford, WEN Haircare by Chaz Dean, and Proactiv. Work included campaign development, ecommerce experiences, creative testing, digital assets, brand storytelling, and conversion-focused content.
Years inside beauty, fashion, and women-led brands including Eileen Fisher, House of Sussex with Susie Coelho, Meaningful Beauty with Cindy Crawford, and Runway Rogue founded by Patricia Hartmann. Additional work includes WEN Haircare, Proactiv, and footwear brand Pella Moda. I shoot beauty, fashion, lifestyle, and product work for brands built around how they make people feel.
Cosmetics for the color line founded by supermodel Patricia Hartmann. Product photography and seasonal campaigns with a bold, glamorous edge.
Cosmetics for the color line founded by supermodel Patricia Hartmann. Product photography and seasonal campaigns with a bold, glamorous edge.
Print catalogs and conversion-focused storefronts. Editorial polish that still sells.
I directed a team of makeup artists, hair stylists, photographers, and production designers. As creative director on the NuMe account, I created web and print material.
Identity and a full WordPress storefront. Calm, cool, and sophisticated, from the wordmark to the product page.
Brand Identity Design. The travel-inspired wordmark incorporates aviation imagery, with the directional triangle functioning as a navigational compass element.
Ecommerce design, development, and digital brand experience architecture.
I partnered with the owners to establish their brand guidelines. As the lead photographer, I directed lifestyle, e-commerce, and web campaigns. I also managed the production process, including collaborating with models and shoot execution.
A full brand system for a natural hair-care line. Packaging, catalog, social, and the science made beautiful.
A full brand system for a natural hair-care line. Packaging, catalog, social, and the science made beautiful.
Footwear brand storytelling. Product photography, social, and seasonal.
Motion, video, and interactive. Product films, animated promotions, banner campaigns, and interactive experiences built to move.
I partnered with restaurant owners to establish brand guidelines. Developed e-commerce sites that connected to point of sale systems. Photography & design.
I partnered with restaurant owners to establish brand guidelines. Developed e-commerce sites that connected to point of sale systems. Photography & design.
I partnered with restaurant owners to establish brand guidelines. Developed e-commerce sites that connected to point of sale systems. Photography & design.
Environmental and large-format design built to own a space. Brands at city scale.
UX and interface design for safety and risk technology. Incident tracking, geofenced safe zones, and command-center tools.
Co-designed a campus emergency app with key stakeholders. The platform connected students, faculty, and security personnel. It delivered real-time alerts for critical threats.
