The Story
Behind The Work.
Trust Through
Collaboration.
Chaos In,
Craft Out.
Source of
Inspiration.
Career, craft, family, and the parts that don't fit on a résumé.
Who I am, how it started, what drives it, and the rules I still live by. The chapters below.
Thirty years of creating for clients, teams, and myself.
Life experiences through family, friends, art, and music.
Who I Am
Steelers fan by birth, builder by habit, self-taught from a darkroom up through AI systems, brand development, and everything between. Hands-on at every stage, never just behind a desk.
How It Started
It started on a Circuit City sales floor in Pasadena, talking a customer into a website to go with his gear. That side hustle became a self-taught education, one client at a time, through a print house, and agency years at TBWA\Chiat\Day, Deutsch, David&Goliath, and Ogilvy.
What Drives It
A low tolerance for fake. People can tell when content is manufactured behind a desk versus captured as it actually happens, so the work stays in the field, not isolated in front of a monitor.
Rules I Live By
Borrowed from many mentors, both personal and professional, three lines that have outlasted every job title since:
- Nothing worth doing is easy.
- Nothing ever takes fifteen minutes.
- Always keep it simple.
On Instagram
My son and I watching the Steelers
Recent shots from the field, straight off @a.matterofstyle.
Follow @a.matterofstyle on Instagram